How your small business can benefit from Social Media


How your small business can benefit from Social Media

Back in the day, businesses relied heavily on tri-media advertising. Tri-media gave them airtime on TV and on the radio while reinforcing brand recall on print. It was considered the most effective way of creating brand popularity but the costs were high and most of the time, only big companies could afford it.

As technology evolved, more aggressive marketing techniques were done through telemarketing and email blasts. But some found these techniques intrusive and quite pushy, thus people often avoided them to the point of demanding to be taken off the call or email list. At that point, a better and more interactive form of marketing was in need.

Continue reading

3 Reasons Why You Should Outsource Your Facebook Page Management


Reasons Why You Should Outsource Your Facebook Page Management

Social media presence has become a huge factor in the success of many small businesses today. More entrepreneurs Other than having the largest reach, Facebook is also the easiest to use and to navigate. Everything you need is in one place and it is pretty simple to start a page.

But as your business grows, the amount of time consumed in keeping your page updated also increases. In order to keep up, you need more content for your page. So before things get too busy for you, it would be a good idea to have someone help you with your Facebook Page Management. Below are 3 good reasons why it is best to do so:

Continue reading

Do We Need Professional Help?


You can bet that your friends and colleagues will answer this question with a resounding “yes.” No doubt about that because this is a question that all good business managers and owners ask themselves every day- “is there a better way to do this?” or “are we heading in the right direction?”.

Nine out of ten, the answer will usually be a “yes” because we don’t know what we don’t know. This is why we have consultants and specialists to help us fill in the gaps of our knowledge and help us look at situations from a different perspective.

Continue reading

GoDaddy Launches in Australia to Tap Small Businesses


GoDaddy recently launched its Australian operations Wednesday, July 29, 2015. This is to serve customers based in Australia and to help small businesses aiming to jumpstart their online presence.

GoDaddy is currently one of the largest web domain and hosting companies in the world serving millions of businesses in different countries. Prior to the launch, GoDaddy already has a significant number of users from Australia which pushed them to have a team focused to cater to the Australian market. According to James Carroll, head of international business and development of GoDaddy, Australian customers have been using the platform and there has been an increase on the number of local users. Carroll hopes that GoDaddy could be the platform used by small businesses to build their brand. By having a team dedicated to GoDaddy users in Australia, they will be able to provide better customer service to their existing and potential target market.

Continue reading

6 Recommended Services to Outsource to a Virtual Assistant

Briston - Virtual Assistant

Some business owners believe they can outsource anything, but they’re wrong. They get carried away with the thought that outsourcing is the absolute solution to cost reduction. Again they’re wrong. This is where businesses make mistakes. They think they can just hand down everything to a team of virtual assistants, but really, that is just corporate suicide. If the business is still growing, one cannot simply toss core functions to a team that is not seen every day. There are selected services that can be passed on to a virtual assistant, these include the following:

Continue reading

How Long-Term Business Development Plans Affect Outsourcing Decisions


Benjamin Franklin once said that “If you fail to plan, you are planning to fail”.  This can be applied to your company’s long-term business plans and outsourcing decisions. For small businesses, it is common to experiment with a number of strategies, but after a few trials and some consequential errors, you should be able to come up with a long-term plan for the company. Thus, these long-term plans become pre-requisites to business decisions, including options to outsource.

Failure to establish these plans lead small business owners to thinking that outsourcing is more of a liability. They end up misplacing specific outsourcing solutions to the wrong business function or department. This could all be avoided with the guidance of a long-term business development plan which could assist in:

Continue reading

5 Favorite MOOC Providers for Working Professionals


Massive Open Online Courses, also known as MOOCs, are currently taking corporate training by storm. Small to large enterprises worldwide are quickly turning to these ready-made short online courses to educate their employees about a particular skill, software, industry, or a project. Most short courses are free but others are being offered as premium but usually at a minimal cost. Accessibility is also one of its key highlights as employees can take their courses based on their own schedules. Videos, games, live chats, and other forms of collaboration are what’s being utilised to deliver content and to assess the employee’s grasp of the subject matter.

Continue reading

Outsourcing For RTOs

Outsourcing Instructional Design

Most of my initial meetings with clients yield very interesting questions about outsourcing but this does not surprise me at all. Some managers that I get to talk to still see outsourcing as a threat to this day, rather than an opportunity that could possibly fuel faster growth for their people and for their entire firm.

RTOs are no different. I have noticed that whenever I start discussing about “outsourcing”, RTO CEOs and even their managers instantly jump into the old picture of how call centres were before – rows and rows of people who are constantly making calls to offer products or services to consumers abroad. Outsourcing have evolved into a very complex business practice and people are no longer confined to just making phone calls. There are a lot of capabilities that are now being outsourced and the possibilities are just endless as outsourcing continues to grow. Technology and the availability of highly skilled professionals are paving the way for this growth.

Continue reading

Why Outsourcing is a Company’s Best Friend During Tax Season

Outsourced Finance and Accounting Services

A number of start-up companies have suffered productivity due to sacrificing important business functions for the sake of following compliance during tax season. Daily operations come to a halt as the staff spends more time trying to keep the company to survive an audit.

According to Yahoo Small Business, there are several advantages of outsourcing bookkeeping operations:

Continue reading